Micro Star International (MSI) has entered into a strategic tie-up with Redington India for the distribution of their entire range of motherboards in India. This move marks another footstep from the company, to ensure that their entire range of motherboards is easily accessible for the potential consumers.
"MSI is proud to partner up with Redington India, which will help us expand our footprint in India. With gaming becoming increasingly popular, there is an emerging need for high- capacity and feature-rich motherboards in the country," said Eric Kuo, MSI India head, General Manager, India.
S. Selva Nayagam, Head, Strategic Business Unit at Redington India, said, "Our partnership with MSI reiterates Redington's commitment towards bringing world-class brands to customers. MSI is a well-renowned global brand and is known for its innovative technology."
With this tie-up, MSI will be able to expand its reach across most of the cities and towns in India. The thrust of this expansion will come from Tier 1 and 2 cities.
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