The current launch includes the models - P500, P300, S9100, S6100, S4100, S3100, S2500, L120, L24 and L23, adding to the existing range of P7000, S1100pj, S80, S8100 and S5100.
Nikon India today announced the launch of its latest COOLPIX Spring Series 2011. The collection includes 10 new cameras with advanced features, available in 39 brilliant colours. The company also introduced Priyanka Chopra as its brand ambassador.
With this addition, Nikon will now showcase a total range of 15 digital compact cameras. The current launch includes the models - P500, P300, S9100, S6100, S4100, S3100, S2500, L120, L24 and L23, adding to the existing range of P7000, S1100pj, S80, S8100 and S5100.
Commenting on the launch, Hiroshi Takashina, managing director, Nikon India, said, “We have already built up strong position of around 20 per cent market share in compact Camera segment. We are pleased to announce the introduction of 10 new colourful and high image quality COOLPIX products in our lineup today. As a leading brand in India, we are planning to expand the market share to 25 per cent in the coming fiscal year 2011-12, with the introduction of 10 new cameras. In order for us to achieve our goal, we are really happy to have the gorgeous diva of bollywood Priyanka Chopra on board.”
The entire series is available in all retail outlets and exclusive zones of Nikon across India and is competitively priced between Rs 4,990 and Rs 26,950.
No comments:
Post a Comment