7 of 10 Indian web users watch web video in a month

With increasing broadband penetration across the country, the number of people watching videos online has risen in India, according to a recent survey.

Nasdaq listed company comScore today reported 72 per cent of the 30.2 million total online population of India watch videos on the Internet in January 2011
"Online video viewing is quickly becoming a central activity for Internet users in India," said Joe Nguyen, comScore Vice President for Southeast Asia in a statement released by Asianet.

In January 2011, 30.2 million internet users in the age group of 15 and older watched online video in India from home or work location, with an average viewer consuming 58 videos and watching 5 hours of video content during the month, the report said.

The report also found that Google sites led the market as top video property, driven mainly by viewership at YouTube.com.