A startup set up by three PayPal employees in 2005, YouTube was bought by Google in 2006 for $1.65 billion. Now it is gearing up to compete with TV.
"We believe that the distinction between internet and TV viewing will fast disappear as on-demand video takes centre stage," says Gautam Anand, director, Google (Asia-Pacific Japan). YouTube is adding new streams of content and figuring new ways to make money. In the US it has signed up with MGM and CBS to let them upload films and TV serials with advertisements. Last year, it launched an online film rental service in the US. But online video services like Netflix, Hulu—and even Facebook—present formidable competition.
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