ViewSonic appoints Rashi Peripherals as its National Distributor

ViewSonic recently announced appointment of Rashi Peripherals as its National Distributor for its range of Monitors.

As the pioneer in LCD monitors for more than 5 years, ViewSonic has maintained its leadership position by offering a full range of products to meet the needs of today's techsavvy consumer. 

According to Mr. Kuldeep Ramaiya, National Sales Head, ViewSonic India, they will leverage on Rashi’s national sales network as well as channel strength for their LCD monitor business. As Rashi is one of the leaders in distribution market, they are expecting a great boost on the sales of monitors in the coming days. 

ViewSonic strategy will be to leverage its leadership position and continuously develop the channels in India through Rashi. It will focus on channel development programs which will include reseller trainings, marketing events, etc thus, leveraging Rashi’s strength in the tier 2 and tier 3 cities and towns.

According to Rajesh Goenka, VP – Sales and Marketing, Rashi Peripherals on the tie up, Partnering with Viewsonic is a value adds to their distribution kitty. They can now aim at providing complete range of PC components and will now be able to provide world class components and accessories to the Indian consumers through their supply channel. They will work closely with the Viewsonic team to facilitate branding and marketing of the products.

Viewsonic is well known for its premium quality and value pricing, which will be a key part of the branding and marketing strategy for the Indian market. Together with Rashi as its partner, Viewsonic brand will build on these strengths and focus on increasing its reach in the Indian market.