After completing a trial run during the course of last year, 3VOD will be launching a new service in Italy, with other countries following. Subscribers to the service will not need a satellite or cable connection.
The service works by allowing a user to choose a film which is then downloaded slowly over a 24 hour period, and then copied to the STB’s hard drive. (A set-top box (STB) or set-top unit (STU) is a device that connects to a television and an external source of signal, turning the signal into content which is then displayed on the television screen or other display device.)
Once the chosen move has been downloaded, it can then be viewed at any time, in 3D. Currently, the service is available to users of Motive’s BESTV set-top boxes. The company is aiming to set up similar services in Europe and South America. In these countries, OTA broadcasting, also known as Over-the-air programming, is still more popular. It is hoped that this service will generate even more interest in 3D television in the countries it will be operating in.
In another world first, and very much on the same topic as 3d Television, JVC announced the world’s first consumer camcorder which offers 3D recording in full HD. The camcorder incorporates a newly developed high-speed processor which produces two simultaneous Full HD images.
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