Samba Moorthy, Senior General Manager, Sales and Marketing, Epson India said, “Epson dot matrix printers enjoy a market share of approximately 53 percent while inkjet printers and all-in-ones (AIOs) enjoy 14 percent market share. Point of sale printers and projectors have 52 percent and 14 percent market share respectively. In all these categories Epson is growing fast.”
Epson would focus on segments like home, office, education, health, government, SME and retail to drive the numbers. “There would be an increasing number of new products specially created for the Indian consumer,” added Moorthy.
The company will also focus on programs that have already been set in motion like nSolution and nDimension.
On the other hand Star Outlets which are selected partner stores for Epson branding and display and E Cubed the exclusive Epson experience retail zones will drive the retail and marketplace visibility thrust from Epson.
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