Om Nanotech, an Indian manufacturer specialising in memory products, has launched what it claims to be the first 6 GB and 10 GB pen drives in India. Dubbed Zipmem, these drives are priced competitively at Rs 400 for the 6 GB drive and Rs 600 for the 10 GB one. Usually, flash drive capacities are powers of 2 (for example 2, 4, 8, 16, 32...), but the non-standard sizes sported by the Zipmem drives is actually a clever decision on Om Nanotech's part. It ensures that a virtually unknown player in the segment gets its own product niche devoid of any competition from the bigger players. Sizes of 6 GB and 10 GB are perfect to accommodate the 4.4 GB and 8 GB (8 GB drives have slightly less actual storage) filesizes of most standard 720p and 1080p movie rips out there.
Speaking about the products, Director of Om Nanotech, Atul Khosla said, "With our manufacturing plants present in India, we can make modifications in our products on the basis of consumer specific demands and requirements. This innovation is based on extensive market study and research and we hope to satisfy the requirements of our valued customers through these USB Drives". It's good to see a manufacturer catering to the value-conscious segment without making a beeline for China to source products for cheap. Whether these non-standard pen drives succeed or not, it still underscores the brand's ability to think out of the box.
The thumb drives boast a claimed read speed of 18.5 MBps and write speed of 6.5 Mbps. They can be customised with options for password protection, invisible partitions, and other security features. The Zipmems include an advanced partitioning ability incorporating two or four partitions in a single drive. The four-partition mode allows one read-only partition designated for the AutoRun feature, two read-write partitions, and one hidden partition. The two-partition mode allows segregation of partitions into public or private zones. The former can be protected by a password, and each partition and zone is custom-sizeable.
The thumb drives boast a claimed read speed of 18.5 MBps and write speed of 6.5 Mbps. They can be customised with options for password protection, invisible partitions, and other security features. The Zipmems include an advanced partitioning ability incorporating two or four partitions in a single drive. The four-partition mode allows one read-only partition designated for the AutoRun feature, two read-write partitions, and one hidden partition. The two-partition mode allows segregation of partitions into public or private zones. The former can be protected by a password, and each partition and zone is custom-sizeable.
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