Nokia and Vodafone today joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment. As part of the partnership, relevant content in the areas of agriculture, education, healthcare and entertainment will be offered starting at Rs 30 per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to activate Nokia Life Tools across areas with network availability.
Nokia and Vodafone today joined hands to launch Nokia Life Tools services targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment.
As part of the partnership, relevant content in the areas of agriculture, education, healthcare and entertainment will be offered starting at Rs 30 per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to activate Nokia Life Tools across areas with network availability. Speaking on the announcement, V Ramnath, director--operator channel, Nokia India, shared, “Filling in the information gaps with Nokia Life Tools, we strive to contribute towards empowering people in the emerging markets with the right tools to help them make informed decisions in their daily lives.”
Kumar Ramanathan, chief marketing officer, Vodafone Essar, added, “We are proud to be associated with Nokia to offer Nokia Life Tools services focused on India’s rural and semi-urban market. Through this alliance, Vodafone will be able to bridge the information gap by providing access to information on agriculture, education, healthcare and entertainment for our customers in rural markets.”
The service is available on a range of entry-level Nokia handsets in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
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