Japanese Printing Solutions Provider Brother Industries expects its revenues from the Indian market to grow at about 30 per cent as it launches new products and expands its distribution network in the country.
The company, which manufactures printers and industrial sewing machines, is present in India as Brother International India.
"India is our fastest growing market. Currently, its contribution to our global revenues is in single digit but we expect this to change soon. We can't disclose our India numbers, but we expect sales to grow 30 per cent this year," Brother Industries General Manager (Emerging Countries Group) Atsushi Iwamoto told computer news reporters here today.
The USD 5 billion group is focussed on markets like India, Brazil, Russia and Vietnam for growth equipped with its own R&D and manufacturing capabilities.
On a global level, Brother is confident of clocking USD 5.7 billion in revenues for FY2014. It follows April-March fiscal. Further, it expects to reach the USD 7.5 billion milestone by 2015.
"Earlier the focus was on developed markets like the US and Europe. But we are now targeting the emerging markets and are in the process of introducing products designed for these markets," he said.
In India, Brother International India is focused on the small and medium enterprises (SMEs) and Small Office/Home Office (SOHO) users.
It launched three new mono laser products today and said it aims to capture over 15 per cent of the mono laser category in the country by 2015.
"The mono laser printer market in India is about 1.7 million units and we have about four per cent share. We have to increase this to 15 per cent by 2015 and 25 per cent by 2017. We are launching new products keeping in mind the needs of the SME and SOHO users," Brother International India MD Yoshiji Matsui said.Brother is in process of expanding its distribution network by the Mode of DIRECT BILLING to its 100 + BC1 partners and Service Points in the Indian market to reach more customers, he added.
The company, which manufactures printers and industrial sewing machines, is present in India as Brother International India.
"India is our fastest growing market. Currently, its contribution to our global revenues is in single digit but we expect this to change soon. We can't disclose our India numbers, but we expect sales to grow 30 per cent this year," Brother Industries General Manager (Emerging Countries Group) Atsushi Iwamoto told computer news reporters here today.
The USD 5 billion group is focussed on markets like India, Brazil, Russia and Vietnam for growth equipped with its own R&D and manufacturing capabilities.
On a global level, Brother is confident of clocking USD 5.7 billion in revenues for FY2014. It follows April-March fiscal. Further, it expects to reach the USD 7.5 billion milestone by 2015.
"Earlier the focus was on developed markets like the US and Europe. But we are now targeting the emerging markets and are in the process of introducing products designed for these markets," he said.
In India, Brother International India is focused on the small and medium enterprises (SMEs) and Small Office/Home Office (SOHO) users.
It launched three new mono laser products today and said it aims to capture over 15 per cent of the mono laser category in the country by 2015.
"The mono laser printer market in India is about 1.7 million units and we have about four per cent share. We have to increase this to 15 per cent by 2015 and 25 per cent by 2017. We are launching new products keeping in mind the needs of the SME and SOHO users," Brother International India MD Yoshiji Matsui said.Brother is in process of expanding its distribution network by the Mode of DIRECT BILLING to its 100 + BC1 partners and Service Points in the Indian market to reach more customers, he added.
The new range comprises one single function laser printer priced at about Rs 5,000 and two Multi-function printers priced at Rs 9,090 and Rs 13,100 for End Customers backed up with Standard Brother On Site Warranty of one year.
Brother North India Team is excited about this launch and the BC1 partners who were present in the event showed firm confidence in Exponential Growth of Brother business with these new Models.
for more inquiry visit http://welcome.brother.com/in-en.html
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